Beating the recession blues: Exploring the link between family ownership, strategic marketing behavior and firm performance during recessions
نویسندگان
چکیده
⁎ Corresponding author. Tel.: +1 662 915 1523. E-mail addresses: [email protected] (S. Kash [email protected] (V. Mahajan). 1 Tel.: +1 512 471 0840. 2 This definition has been used in several recent academ Anderson & Reeb (2003); Anderson,Mansi, and Reeb (200 Ali, Chen, and Radhakrishnan (2007); and Kashmiri a searchers, however, have used a threshold level of famil firm. Cruz, Gómez-Mejia, and Becerra (2010), for exampl firm ownership to categorize a firm as a family firm. Ot Miller, Lester, and Cannella (2007), have removed ‘lone-fo only an individual founder is present in the firm, from th we explain later in this article, we use the less rest Anderson and Reeb (2003) but conduct sensitivity analysi change as the level of family ownership changes. We als change if we do not classify lone founder firms as family fi
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